How to Find a Good Dog Breeder: What to Look For

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Breeds By Kayla Fratt 15 min read February 16, 2023 12 Comments

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finding a good breeder

Finding a trusted, reputable breeder is of the utmost importance.

Choose a bad breeder, and your puppy could grow into a very sick dog!

Good breeders, on the other hand, will provide you with a pup that’s healthy, well-adjusted, and sure to bring you years of happy companionship.

Today we’re talking about what you need to know before selecting a breeder, and how to make sure you’re working with responsible breeders that know their stuff.

About My Background

Before we get started, full disclosure: I work at a shelter and rescued my first dog. I’m all for adopting shelter dogs – in most cases.

However, my next dog is coming from a breeder because I want to compete in Search and Rescue with a dog that is set up for success in every way (in many cases that means a dog with the breed background that will give them an advantage in this area). There’s no shame in wanting a well-bred, well raised purebred puppy!

Why Good Breeders Matter

There are many reasons why selecting a trusted breeder is important. For one, it’s the best and easiest way to end up with a healthy purebred pup.

That isn’t to say that a breeder is the only way to get a purebreed – you can find purebred dogs at shelters as well, you just may need to be patient.

Still, when you have a specific set of criteria you’re looking for in a purebred dog, going with a breeder is often the fastest and easiest route.

Placing a value on good breeders is also how you can support responsible breeding and avoid funding the cruel puppy mill industry. Good breeders are not the reason that unwanted dogs are euthanized in shelters across the country – so don’t feel bad about giving them your money.

When Breeders Might Best

As we noted above, it’s absolutely possible to adopt a purebred, protection K9, service dog, or Treibball star out of a shelter.

Some police forces are even starting to rescue and train pit bulls to avoid spending thousands on expensive shepherds for police work.

If you’re new to dog ownership, have very specific goals for your dog, and can’t afford to hire a private trainer, it might be easier to buy a well-bred puppy than to try to work with an adult shelter dog.

“Might” being the key word there. Don’t forget that puppies are a ton of work with many sleepless nights and days devoted to managing a furry baby demon! For many new dog owners, adopting an adult dog may prove much easier.

bulldog puppies

Going through a reputable breeder who is known for producing the sort of dog that you need is your best bet for getting a dog that will suit your needs the first time around.

This is particularly important if:

You Want a Dog That’s Great With Kids

Puppies are more easily socialized to children than adult dogs. And most trainers will tell you – early socialization between puppies and kids is key to making sure you end up with a family-friendly adult dog.

Breeders who aim for even-tempered dogs will more reliably produce calm and patient dogs than a shelter can. Knowing your puppy’s genetic background and socialization history is enormously helpful if you have specific goals or parameters in place for your puppy.

You Want a Working Dog

Socializing young puppies is incredibly important for training service or protection dog – and as mentioned above, socializing a young, well-bred pup is going to be much easier than working with an adult shelter dog (or even a shelter pup depending on their genetic background).

Working dogs also need to be in impeccable health and have even temperaments. These things largely come from genetics, not how you raise a dog, and it’s much easier to find these criteria if you go through a breeder.

When going through a breeder, you can meet the parents, older siblings, and other relatives of the puppies to get a good idea of what your pup will be like as an adult.

You Want a Performance Dog

For reasons similar to above, it’s often easier to go through a breeder if you want a dog for a specific sport.

Not every purebred border collie is going to be an agility star, but genetics are the foundation of things like musculature, health, drive, focus, and personality/temperament.

Paired with socialization and training, genetics are a key component for success. Good breeders produce dogs with good genetics.

german shepherd breeder

You’re Considering a Temperamental Breed

My boyfriend is dying for a Shiba Inu. The breed is known for being aloof, tricky to train, and generally “catlike” in demeanor.

I plan on going through a breeder if we decide to get a Shiba. They’re hard to find in the shelter, since they’re a rather uncommon breed. The ones that I’ve seen in my time at the shelter tend to be very fearful or have other behavioral issues.

I’d much rather go through a breeder and find the most outgoing and food-motivated puppy in the litter, so that the dog is a better fit for our household. 

Not All Breeders Are Created Equal: Good vs Bad Breeders

Not all breeders are created equal. If you think choosing a purebred puppy from any old breeder will result your dream dog, you’ll be sorely disappointed.

Unfortunately there are many lousy breeder out there. They aren’t all bad, but it’s safe to say (sadly) that there are more bad breeders than good ones.

Just google “labrador puppy for sale in (your city)” and you’re sure to find pages upon pages of puppies. Many will come from backyard breeders who thought having puppies would be fun or be a good way to make money. Others come from accidental litters. Others come from puppy mills. You’ll even get advertisements for mail delivered puppies. Avoid them at all costs.

Then there are the gems.

A good, reputable breeder won’t just provide you with the perfect pup. They’ll provide numerous other benefits as well:

  • They’ll be avaluable source of knowledge and education about your dog’s breed.
  • They’ll help you select the right dog food and grooming supplies for your pooch.
  • They can provide a timeline for what to expect during your dog’s puppy years, and may even be able to help troubleshoot training troubles.
  • They’ll help match you with the puppy that’s best suited to your household.

How to Find a Good Breeder: 14 Things to Look For

Finding a good breeder isn’t easy. It will likely take research, time, and communication.

Don’t write off bad websites or old photos – not all good breeders are skilled in the web design department. However, to be sure to look for these 14 traits we’ve crafted as indicators of a good and reputable breeder.

 While you won’t want to totally discount a breeder who doesn’t check off every single box, make sure you end up with far more checkmarks than blanks. And if you want to become a dog breeder yourself, make sure you follow these criteria for appropriate, ethical puppy breeding.

1. One Litter at a Time

Raising a litter of puppies takes an insane amount of work.

Breeders who have more than one (or two) litter of puppies “on the ground” at once might not be giving the puppies the attention they need in this critically formative time.

While one litter at a time is ideal, In some cases, female dogs may sync when in season, leaving breeders no choice but to manage two litters, and that’s absolutely fine and normal. 

However, if breeders have multiple litters ( 3,4, or more) going on at once, you may want to take a pause.

2. Puppy Parents On-Site

Ideally, you’ll really want your pup’s parents to be on site.

It’s not uncommon for the male dog to not be around, but be sure to ask about him. The breeder should be more than willing to let you meet the parents if at all possible.

 The parents are the best reflections available of what the puppies will be like as adults if no older siblings are around.

3. Puppies Are Raised Inside

Unless you’re planning on having your dog live outside as a working dog, avoid breeders who raise their puppies in kennel or outdoor environments.

Puppies raised inside are more likely to be exposed to kids, other animals, and normal home activities. As we’ve already discussed in detail, early puppy socialization is really valuable, and if your pup is spending most of their time isolated outside, they won’t be making the most use of those key early months.

Don’t be shy about probing on this! Are the puppies “inside” but raised in the cement basement? That’s a far cry from being raised in or near the living area. Bonus points for breeders that expose the puppies to kids and other animals!

4. Early Canine Neurostimulation

Big words, and big results.

The early canine neurostimulation program was initially developed by the US military to produce sounder working dogs. 

It involves introducing young puppies to mild stress and produces adult dogs that are more adaptable and have lower heart rates in stressful situations. Breeders that do ENS are often synonymous with the crème de la crème of breeders who socialize their puppies extremely well from day 3 onwards.

5. Breeders Pick the Families

When my family adopted our lab, it was a two-way interview. We wanted to find the right breeder and by extension the right puppy. The breeder wanted to find the right home for every puppy.

She knew each individual pup and helped us pick out a mellow but friendly girl that turned out to be the best dog I’ve ever met (I love my current rescue dog Barley, but Maya was really something else).

The breeder took the time to get to know our needs, and we trusted her to help us pick a puppy. It paid off with a perfect fit.

When you’re working with a breeder who insists on meeting the every family member before helping you pick a pup, you know you’re working with a breeder who cares and wants their dogs in only the best homes.

6. Parents Over 2 Years Old

Veterinarians don’t recommend breeding dogs until a bit later in life in order to keep the mother healthy, so look for doggy parents who are at least two years old.

 It’s also not possible to get realistic health or temperament assessments of the parents until the parents are done growing and maturing.

If you want a happy, healthy adult dog, you need to be sure that her parents are happy and healthy adult dogs. That means waiting until the parents are two years old prior to having puppies.

Waiting until two isn’t always a hard and fast rule though – some breeds have a minimum breeding age chart listing minimum ages a purebred dog should be bred at, anywhere between 12 – 48 months. We suggest researching a purebred dog’s minimum breeding chart to ensure that a breeder is falling within the recommended breeding age.

7. Puppies Unavailable Until 8 Weeks

Studies show that puppies removed from their parents and litter-mates too young are more likely to exhibit problem behaviors like fear or aggression towards other dogs.

Responsible breeders know this and won’t separate puppies from parents until the appropriate time. Don’t just pay attention to when puppies can eat solids – there are other milestones that are harder to see.

6-week old puppies soon become 8-week old puppies, and it’s just not worth the potential long-term behavior issues to risk it.

puppy litter
Myth Busting Time

Here’s a common dog training myth I can bust – you absolutely do not need to get a puppy at an extremely young age in order to bond with them. I adopted Barley when he was three years old.

After two months of living with me, our biggest issue in Nosework class was that the instructor said, “He’s too bonded to you. He won’t look away from you and use his nose instead.” So don’t think that adopting a too-young puppy is necessary to bond with your pup!

8. Health Testing and Screening

Most large-breed dogs should have an OFA (Orthopedic Foundation for Animals) hip, elbow, and other orthopedic scores. I always look for eye and ear testing as well.

Look up what health testing is recommended for your chosen breed – the AKC has great recommendations.

Really good breeders will have a scan of these scores for each dog on their website, sometimes even complete with the x-rays. This testing is expensive, but good breeders will do it.

Don’t forget to ask about vaccination records for the puppies! The breeder should absolutely be able to show you documented evidence of vet visits and provide a clean bill of health.

9. Waiting Lists, High prices, & Deposits

It sounds weird, I know. But I like to see breeders that don’t have puppies available right now.

Since a good breeder only has one litter at a time, they also will likely have more customers than they have puppies.

Because of all of the testing listed above, good puppies are extremely expensive to produce. Do not expect to pay a few hundred dollars for your puppy – think in the thousands. It’s worth it!

Expect to pay a deposit and get on a waiting list once you’ve found your match.

10. They’re Not Afraid of Questions

A good breeder should not be afraid to answer any and all of your questions.

Ask breeders how long they’ve been in the business, how often do they feed, clean, and play with the dogs, and if they can provide references from past adopters.

Good breeders won’t have an issue with questions – in fact, they’ll likely be encouraged by your due diligence.

11. They Deal Only in 1 or 2 Breeds

Most authentic breeders specialize in one, maybe two breeds. If your breeder offers dogs of many various breeds and mixed, turn tail and run.

12. Willing to Take Puppy Back (If Need Be)

Good breeders recognize that things happen.

A military family unexpectedly goes overseas. A family member falls ill and the family cannot responsibly keep the dog due to financial and time constraints. The dog is not the right fit for the family.

Of course you never want to resort this option, and hopefully you’ll never need to return your puppy. However, a good breeder will be willing to take the puppy back – look for that promise as yet another litmus test of quality.

13. Eager to Provide Breed Guidance

A knowledgeable breeder will be happy to sit down with you and discuss what you can expect in the breed, including any issues that might crop up later in life (purebred dogs, even well bred ones, have be susceptible to certain diseases or health problems).

14. Proven Lineage For Your Goals

If you want a truffle hunting dog, find a breeder who has a line of proven sniffing dogs. If you want a family pet, do not go for that same breeder!

I see this problem all the time in Labradors and German Shepherds. These breeds are extremely popular as family pets and as working dogs, but those are two very different uses. You’ll want a breeder that specializes in producing family or working dogs. The energy levels, focus, and drive of a dog bred for work is too much for most families to handle.

Be realistic with yourself and your breeder about what you’re looking for and what you can provide for your puppy. They in turn should be honest about whether or not their dogs are a good fit for your needs.

What to Avoid in Breeders: Things to Watch Out For

Avoid just about any breeder who seems to use methods that are opposite what we’ve listed above. That much should be self-evident. But what else should set off alarm bells in your head?

  • Craigslist and Supermarkets. Good breeders have waiting lists, remember? They won’t be posting their puppies “available now” on Craigslist or selling them outside the supermarket. You can’t validate many of the key factors listed above if you don’t spend time researching the breeder. Run away!
  • Unrealistic Promises. It’s a red flag to me whenever anyone guarantees anything in the animal world. Some breeders do guarantee the health of their puppies – for example, our dog had guaranteed hips until a certain age. The breeder had health tested her parents and guaranteed that she would not suffer from certain genetic conditions. That’s a far cry from the breeder to promises that your puppy will succeed as a service dog or never bite. Guarantees on genetics are ok. Guarantees on behavior are not.
  • Puppies in Pairs. Sibling syndrome is a tragic problem that many puppies suffer from if they’ve never lived away from their sibling. It’s a disservice to yourself and your puppy to adopt two at once. The puppies often become codependent and are cripplingly afraid of being apart. Avoid breeders that suggest taking two, and never ask a breeder to let you take home a pair. You can get a “friend” for your dog in a year or two!

Where to Find a Good Breeder

In many cases, finding a good breeder will require you to contact various breeders advertised in your area and apply our checklist against them. However, there are other shortcuts that may be able to help you find a reliable breeder faster.

Word of Mouth

If you know friends or family members who have used a breeder in the past, ask about their experience and if they would recommend their breeder.

Of course there’s always the possibility that your friends used a bad breeder and didn’t know it, but asking around gives you a place to start from at least.

Breed Clubs

Local breed clubs can often be valuable resources in finding good breeders. You can even find specific Facebook groups online relevant to your chosen breed and ask for advice there.

The American Kennel Club has their own list of breed clubs you can begin exploring.

Ask a Veterinarian or Dog Trainer

Dog professionals may be able to offer the inside scoop regarding reputable breeders in your area. After all, they’ve watched many local purebred pups grow up, and will know which puppies came from good genetics and which suffered medical issues later as adults.

Visit a Dog Show

Dog shows are where the cream of the crop canines go to strut their stuff, and plenty of amazing breeders will be there to share in the glory. While puppies from show-winning lineages may be exorbitantly pricey, you may be able to get good referrals on other solid breeders in the area.

What do you look for in a good breeder? We want to know! Share your thoughts in the comments below!

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Written by

Kayla Fratt

Kayla Fratt is a conservation detection dog trainer and Certified Dog Behavior Consultant. She is a Certified Dog Behavior Consultant with the International Association of Animal Behavior Consultants, a member of the American Society for K9 Trainers, and is a member of Dog Writer’s Association of America. She lives in her van with her two border collies traveling the country to help biologists detect data with her nonprofit, K9 Conservationists. Before coming to K9 of Mine, Kayla worked at Denver Dumb Friends League and Humane Society of Western Montana as a Behavior Technician. She owns her own dog training business, Journey Dog Training and holds a degree in biology from Colorado College. When she’s not writing or training Barley and Niffler, Kayla enjoys cross-country skiing, eating sushi, drinking cocktails, and going backpacking.


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Donna McMaster

Back in 1995 I lived near a river and had decided I wanted a Portuguese Water Dog, but couldn’t afford a purebred puppy. So I got in touch with Becky Morin, who was the PWD rescue contact for northern California. It turned out that she had a 4-year-old female named Samantha who had recently been returned to Becky. Her owners claim that she was unmanageable and untrainable. Becky’s sales contract included a provision that if the owner couldn’t keep the dog, they would return it to Becky so that she could make sure it went to a good home. Becky then kept the dog in her house for 30 days before making it available for adoption, so that she could evaluate them and make sure they had no serious problems. Becky’s evaluation was that Sam was intelligent and opinionated, and had never been told “no” in a voice that she could understand.

When I went to Becky’s house to meet Sam, the place was a zoo, with multiple children and dogs mingling in the living room. Sam was sitting in front of the baby’s high chair, watching the floor and waiting for the baby to drop a tidbit. I immediately fell in love. Sam was super smart, sensitive, and food-focused and with the help of a pocket-full of treats, within a week I’d taught her to come when called, sit and wait for permission to go through the door when it was opened, and walk on a leash without pulling.

Over the years, Becky was my go-to resource. Any time that I had concerns about Sam’s behavior or health, I could call Becky and she always gave me good advice. She even boarded Sam at her home a couple of times when I had to leave town unexpectedly. Sam passed away just one week shy of her 16th birthday, and Becky was the first person I called. I feel so fortunate to have had Becky’s support, and would recommend that you spend the extra time to find a breeder who cares enough about the well-being of their dogs to place them carefully and continue to support you and your dog. (You can see pictures of Sam on her web page http://mcdonnas.com/sam/.)

Ben Team

Thanks for sharing, Donna.
It sounds like Sam was a wonderful pooch, and we’re glad you found such a great guide/resource in Becky.

Sabrina Wiggins

Although I don’t have a pet now, I am really hoping to get a puppy in the future. I read your article, and found it to be very Informative and interesting! I’ve learned some things that I haven’t known before. Thank you for posting your article, and posting some very helpful information. Have a good day, and be well.

Marcia K

We purchased a puppy via a breeder w a great reputation. Unfortunately, several months later, we discovered that our puppy had a “congenital anomaly” that would claim his life before his first birthday. I can’t tell you how painful it is to lose such a young one.
Our breeder, having offered a health guarantee against genetic defects, issued a complete refund, even though the veterinary specialist said the condition was an anomaly. She additionally offered to accept the puppy back and provide for his care if we felt we couldn’t go through this experience. Plus, she offered to provide us with another puppy, gratis, whenever we were ready – – one of her own, if she had any, or from another breeder. When we were ready, we contacted her. Our puppy’s littermate had become available, because our breeder and a co-owner decided to withdraw him from show and breeding considerations, due to our own puppy’s anomaly. She had the littermate tested to make sure he didn’t share our puppy’s issue. She had the littermate flown from California to her home in the Midwest.
This breeder helped us as much as she could. You’d never find that support from a backyard breeder.

Kayla Fratt

Wow, I’m glad you had such a good experience with this breeder!

Kelley Cheek

Great article. Very comprehensive, and easy to understand. Thank you for putting this together!


I saw a litter of puppies online and fell in love with a very expensive puppy. I phoned the breeder and asked a lot of questions, which were adequately answered. However, when I said I would drive to the city to get the puppy, I was told that I could not come to the breeder’s facility but she would meet me in a retail parking lot. As much as I wanted tht puppy, and was willing to drive 400 miles to get him, I backed out of the deal. Don’t buy from a breeder who won’t let you see their breeding facility! Red flags!

Kayla Fratt

Absolutely, I’m glad you backed out! Have you found a new breeder yet?

Ellen H.

You got my attention when you said that a trusted breeder will give you an assurance that you’ll be provided with a dog that’s healthy and can be with you for years to come. This is something that I will make sure to remember because I’m interested in finding a labradoodle breeder. My goal is to have a companion that can stay by my side for long years, so I will make sure to consider all your tips.

Kayla Fratt

Best of luck! Those health guarantees are really important.


“Ellen’s” comment is just spam, her name links to a site offering labradoodle puppies. (and the site does NOT meet the recommendations for a reputable breeder!)

Dante eusantos

Very informative for those that need a companionship dog knowledge to


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